GTMindset - GTM is not a strategy it is a Mindset
At GTMindset, we believe that a successful business requires more than just a strategy – it requires the right mindset.
Our framework is built on over 15 years of experience in industrial B2B revenue leadership.
Our playbooks cover key decisions across leadership, GTM and sales strategy – and provide tactical advice and mechanisms you can apply immediately.
Why Sales Centric Organizations Win?
After more than 15 years in industrial B2B sales leadership, one pattern became impossible to ignore:
We talked to hundreds of companies – from IIoT pioneers and technical solution providers to fast-scaling SaaS businesses. Despite different technologies and customer bases, many shared one belief: that Product-Led Growth would eventually drive their success.
But when we looked closer, the real market winners told a different story. They had shifted early – from hoping for organic traction to building Sales-Led Growth engines with structure, talent, and strategy.
​
That’s why I built GTMindset.
Our framework combines real-world leadership experience with battle-tested playbooks – grounded in the best research on go-to-market strategy, sales execution, leadership and innovation management.
Because success isn’t just about the product.
It’s about clarity, structure, and mindset.
​
Manuel Dunst - Founder & CEO of GTMindset
Tailored for Success
Fire up your jet engines and lift off your sales.
Jet Engine 1: Leadership – Build a winning culture of discipline and accountability.
True leadership starts with self-leadership. GTMindset helps you build your credibility as a leader, defines clear leadership principles, and establishes habits that inspire your team. Become a supercommunicator and drive a culture of accountability and excellence.
​
Jet Engine 2: GTM Strategy – Design a Go-To-Market model and sales process that aligns with your customer’s buying journey.
Great plans start with facing the brutal facts. GTMindset analysis your market, organization, customer behaviors, channels, competitors, networks, and alliances to craft a tailored Go-To-Market and business development strategy to the individual extent you need it.
Jet Engine 3: Sales Operating Model – Sales Excellence is our passion – and your engine for scalable growth
​
Your sales operating model is your revenue engine. GTMindset equips you with actionable sales playbooks, tactical mechanisms, and data-driven excellence to drive sustainable growth. We help you select, enable, and empower the right talent to outperform your competition.
​
At GTMindset, we ignite your potential and fuel your success.
Are you ready to lift off? Let’s build your GTMindset together.
Build on the Best-in-Class
The GTMindset Framework connects real life experience with the leading science. We combine:
​
Leadership:
-
External vs. autonous control
-
Leadership principles and habits
-
Building your credibility and use the speed of trust
-
Motivation and super communication
-
Creating a winning culture of discipline
​
Go-to-Market & Business Development:
-
GTM analysis - Confront the brutal facts
-
Driver tree analysis - Solve your challenges
-
Strategic target setting
-
GTM Strategy and implementation plan
-
Business model design and lead user acquisition
​
Sales Operating Model:
-
Sales methodology
-
Sales message & pitch
-
Sales tactics
-
Sales empowerment model
-
Technological implementations
-
Lead Generation
-
Sales leadership programm
-
Performance management system
