Master Business Development: Where to organize your BD and how much go to market focus is right for your market success?
- Manuel
- Jun 25
- 16 min read
In 2017 I analyzed more than 300 B2B companies in their early product-market-fit to go-to-market fit phases. So basically, start-ups and scale-ups or spinn-offs and independent profit divisions/profit centres of bigger companies. The idea was to find out what are the major parameters why they fail or succeed with their business development of new innovations. Back then I wrote the German article:
